Connor Boyack is a real statesman, and he’w written one of the best articles I have ever read about the problem with the media in this country. Here’s a snippet: I present to you Connor’s five-step program to actually figuring out what is going on in the world: 1. Turn off your TV. No Fox […]
Pioneer Day was yesterday. Your Pioneer Day test is today. In honor of the day that settlers first came to the state, see how many of these questions you an answer without looking them up in Google. Have your answers ready before you put them in the comments so you don’t see the answers from […]
If the marketing messages you send are anticipated, relevant, and personal, they will cut through the clutter and increase the prospect’s knowledge of the benefits you offer.” Seth Godin, Permission Marketing. I’m working on a project right now that pertains to this, and the “anticipated” is the toughest part. It’s easy to learn enough information […]
Dr. John “Rocky” Park, who was a teacher in the early days of Draper, Utah was (ironically) paid well by the people of the city (then known as Draperville) because he was was such a good teacher, but he didn’t stick around . . . Why? Doctor Park’s village school came to the attention of […]
Provo, Utah’s own Apx Alarm had some interesting press coverage in Indiana recently, and I have to say they did an amazing job responding and taking care of the customer. Companies could take a lesson in media relations here. Watch and see what they did to respond.
So, what are we accepting as fact and not questioning as an assumption?” In other words, “What are our hidden assumptions? What do we believe implicitly?” Is your marketing or PR program really working? Does your shampoo really make your hair feel fluffier?
Fortune named Google the best place to work, so I got curious and searched for any Utah companies on the list. I took a screen capture of what I found because I thought it was kind of humorous
I find it interesting that Seth Godin of all people would say that a lousy book cover would actually kill a great book. Bad books are bad books, and there are plenty of them to go around. Although, I do admit that covers can make a difference. Titles can make a difference. For example, The […]
Only 12 percent of election stories that aired on NBC, ABC or CBS were favorable toward Republican candidates, according to a study released yesterday by the District-based Center for Media and Public Affairs (CMPA). In contrast, Democrats basked in glory. The study found that 77 percent of the news accounts between Sept. 5 and Oct. […]
I’m happy for Barack Obama, but the blatant “Obamamania” in this country is a little concerning when it occurs in the media so openly. See the video of Chris Matthews saying his job is to support the president? Then read the quote from Theodore Roosevelt. “Every man who parrots the cry of ‘stand by the […]