I find it interesting that Seth Godin of all people would say that a lousy book cover would actually kill a great book.
Bad books are bad books, and there are plenty of them to go around.
Although, I do admit that covers can make a difference. Titles can make a difference. For example, The e-Myth. It’s horribly boring. Yet, lots of people read it.
Thoughts about The E Myth?
Favorite Business Books?