You want me to participate in what?

My cohort Clayton Blackham has a great post over at Spinjas.com about knowing your customer. He got an email inviting him to a “women’s only” event that includes “bra fitting.”

by doing this you might be burning a bridge that needs to be crossed in the future. In this case, though I wasn’t a frequent shopper at this store, I’m less inclined to shop there in the future.