These two cars were parked next to each other outside of a building where I was in a meeting on Tuesday. The car on the left is a Spyker C8 Spyder (MSRP $257,000) and the car on the right is a Bentley Continental GT (MSRP $164,990).
There’s a marketing reason I took the picture. I met a guy a few times named Les McGuire who talked about how his car was one of his best marketing tools for growing his business as a financial advisor. He talked about how he bought a white Mercedes that literally led to people asking him what he did for a living because of it. And the asking led to new business. He went from selling to permission marketing simply by owning the car. He got permission because people were approaching him about his livelihood instead of the other way around. His car was his advertising, his marketing budget, his billboard.
So here’s the question. Have you ever done anything out of the ordinary that got people to come to you for business instead of the other way around? What was it?
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[...] Russel Page uses the term in a completely different context: “I met a guy a few times named Les McGuire who talked about how his car was one of his best marketing tools for growing his business as a financial advisor. He talked about how he bought a white Mercedes that literally led to people asking him what he did for a living because of it. And the asking led to new business. He went from selling to permission marketing simply by owning the car. He got permission because people were approaching him about his livelihood instead of the other way around. His car was his advertising, his marketing budget, his billboard.” [...]
Franklin Squires in Provo? They do this tactic too. At first I was repulsed about how they would friviously use their income in this way (because I am actively invovled in One Heart Bulgaria, a non-profit for Bulgarian orphans and you could feed all 300 of the orphanages with that money for 1 year) but then I realized that their company is about financial freedom, so it did make sense and probably helped to get the word out to bless other people who are in debt…so, I’m more peaceful about the extravagance. I hope many people learn their strategy and then they can donate their excess to charity.
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