I’m still trying to figure out who in the Nintendo chain decided to release the Wii on a Sunday? Somebody didn’t talk to the PR department on this one because Sunday isn’t a day I would pick to release big news. In fact, companies usually release news on weekends or near holidays when they have bad news to let out.
Whatever the case, I always counsel clients to avoid news announcements and product launches on weekends. Somebody enlighten me here. Why do you think Nintendo released the Wii on a Sunday?
1 comment so far ↓
They’re obviously doing something right, or perhaps their product is just hot enough to do well in spite of their PR mistakes, because it’s hard to argue with their results.
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