marketers are liarsSomething to chew on from Seth Godin. I’ve never heard him be this authentic before.

“We’re responsible for what we sell and how we sell it. We’re responsible for the effects (and the side effects) of our actions.

It is our decision. Whatever the decision is, you need to own it. If you can’t look that decision in the mirror, market something else.”

Authenticity is powerful.

Rick Koerber recently spoke about authenticity as well.