Utah newspapers see a rise in readers (yet again)

Somehow, Utah keeps bucking national trends with its newspapers seeing an increase in readership.

Papers in Utah see rise in readers

Weekday circulation at 745 U.S. daily newspapers fell 2.1 percent in the six months ended March 31 compared to the same six-month period a year ago, the report said. Sunday newspapers saw circulation decline 3.1 percent for the six months ended in March.

via DesNews, quoting a Newspaper Agency Corporation poll.

Daily Herald - +2.3%
Deseret News - +1.2%
Salt Lake Trib - +

The rest of the story
Big media is still the place to be. If someone starts preaching how old media is dead, they don’t know what the heck they are talking about. You can still reach more than 2.2 million people a day in USA Today or the Wall Street Journal. Digg, blogs . . . they can’t touch that (besides the fact that Digg has very little cred because it gets gamed so often).

“This is still a hell of a profitable business,” said John Kimball, senior vice president and chief marketing officer of NAA. “It’s not like newspapers are losing money. While the profit margins are not as high as they were three to five years ago, they are still extremely enviable compared to most businesses.”