Exploring the Art & Science of Marketing
The power of a headline
One of the amazing things about the media is that they have a way of telling an entire story with one headline. This is the perfect example: U.S. troops kill pregnant woman in Iraq.
The problem is most don’t know that headlines are not written by the same people that write the stories. So, what happens is that a person may spend 5 hours on a story learning details and context and a headline person (it’s called the copy desk) will write a headline for the story after reading it once. Headlines don’t provide context!
Nevertheless, context didn’t matter in this case. The troops say the women were in a car that was given warnings about stopping, but it doesn’t matter. The message was clear: U.S. troops kill pregnant women in Iraq.
| Print article | This entry was posted by Russ on May 31, 2006 at 4:30 pm, and is filed under Media Relations, Media Training, Public Relations, del.icio.us. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
