The media markets

Seth Godin said it better than I’ve been trying to say for months.

“The media markets. The product they sell is drama.”

He continues . . .

There isn’t media bias in favor of Hillary (my friend Jeff is the first to point that out). Nor is there media bias in favor of floods. There’s media bias in favor of drama.

Most of us are inclined to believe that government officials, doctors and the media are making an effort to tell us the truth. Actually, just like all marketers, they tell us a story.

photo via Flickr