Exploring the Art & Science of Marketing
The court of public opinion: Part 2
Related:
- Impeached Illinois Gov. Rod Blagojevich has been removed from office
- Exclusive: Sen. Roland Burris Reacts to Blagojevich Impeachment
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Read The court of public opinion if you want. This is a follow-up to that post.
I’ve been thinking lately about how often the media shamelessly convicts people in the court of public opinion because it’s good for news. That’s a lie. They do it because it’s good for business.
Chris Knudsen touched upon it himself just today (A note on society), and that post actually reminded me of some examples that show how people get convicted for crimes in the public’s eye but not in the courts or by actual juries.
Example One: Geek Squad/BestBuy sued for tech videoing girl in the shower
Thoughts: First off, Consumerist needs to get it’s headline straight. The tech allegedly did the videoing, not the company. I think we all know why the girl (who you often see smirking in the video) is suing a deep-pocketed company instead of some perv with a fake badge and a white shirt and black tie. Is he guilty? That’s exactly what I don’t want to decide in this post.
Court of public opinion?
Watch the news story, the journalist says “This news conference has just ended, so we haven’t had time to contact either BestBuy or the Geek Squad.” That’s because the evidence seems to say guilty and the attorney didn’t want BestBuy to comment before hand. She knew the media would jump all over it and wouldn’t miss the press conference.
| Print article | This entry was posted by Russ on April 12, 2007 at 11:06 am, and is filed under Business, Business Writing, Consultant, Consulting, Customer Service, Marketing, Media Relations, Media Training, PR, Public Relations, Strategic Marketing, Utah PR, Utah PR Firm, Utah Public Relations, del.icio.us. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 4 years ago
I’m looking froward to the new blog
about 4 years ago
Smirking? I didn’t see any smirking. I looked hard for it, too. While it’s true that the media presumes guilt, the simultaneous presence of a technician and his phone recording in the bathroom (which, according to other reports online, he attempted to recover from the women by offering a dscount on his service) does seem, shall we say, odd.
about 4 years ago
Yet blaming an entire company’s conduct on the actions of a single person is a bit of a fallacious statement.