I love to read micropersuasion.com, Steve Rubel’s blog about social media and its effects on marketing and public relations, but Steve’s post about agency.com and it’s Subway video was a little much.

Read it: Agency.com’s YouTube pitch is lame

In fact, I think his post is lame because he gives way to much weight on the power of social media by pointing to examples of bloggers beating the video to a pulp. Will it hurt Subway? No. This is ludicrous. I feel like Steve has forgotten his roots, his PR roots, which say that when thousands and thousands of people watch a 10-minute video about Subway (willingly) and then thousands and thousands of people discuss it on the Internet, it’s a good thing.