I love to read micropersuasion.com, Steve Rubel’s blog about social media and its effects on marketing and public relations, but Steve’s post about agency.com and it’s Subway video was a little much.
Read it: Agency.com’s YouTube pitch is lame
In fact, I think his post is lame because he gives way to much weight on the power of social media by pointing to examples of bloggers beating the video to a pulp. Will it hurt Subway? No. This is ludicrous. I feel like Steve has forgotten his roots, his PR roots, which say that when thousands and thousands of people watch a 10-minute video about Subway (willingly) and then thousands and thousands of people discuss it on the Internet, it’s a good thing.
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[...] Und tatsächlich, aufgrund seiner Machart - es ist so ganz unauffällig auffällig schlecht - beschäftigen sich mittlerweile nicht nur die Konkurrenten damit (also die Branche selbst, was aber zu erwarten war). Nein, die Konkurrenten haben aufgrund eines Arschgeigen-ähnlichen Konzerts (meckern und kritisieren was das Zeug hält, nette Branche, aber egal, man braucht die Dons dieser Welt, um zu polarisieren: This is a shitty video that makes agency folk look like dumbasses=agency.com looks like a bunch of dumbasses. In our current world of the ADD consumer.. why the hell did they think someone would watch a 3 minute video.. let alone their 9 minute video?!?! On a final note: to put yourself out there(esp. on youtube) is an open invitation for criticism.. and the fact that they’re faking youtube comments and now arguing on blogs to “defend” their work is pathetic…. they(being an interactive agency) should have known better… or at least expected this.) dazu beigetragen, dass sich immer mehr Unbeteiligte das Video reinziehen. Das Video steht seit dem 31.08. auf YouTube und so wie sich die Views von Tag zu Tag entwickelen, geht das Teil langsam ab. Auch dank Bloggrößen wie Steve Rubel, die genau das richtige getan haben, um noch mehr Leute neugierig zu machen: Agency.com didn’t just hurt their reputation with Subway (at least that’s my bet). They set their entire credibility in the social media space back eons and maybe did the same for other interactive agencies. Was it really worth it?.. ja, genial, mehr davon! [...]
[...] So I said “Steve Rubel has lost his mind” and he has now mentioned it on his blog micropersuasion.com. [...]
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