Exploring the Art & Science of Marketing
Stealing the truth with shareholder value
I think Say What You Will (Requiem for a TV News Career) is an important read about how laughable the idea of “objectivity” or “news” is in television news rooms in the United States.
I was asked to complete self-evaluations which pressed me to describe the ways in which I’d “increased shareholder value.” (For the record, if you’re a rank-and-file member of a newsroom, you should never under any circumstances even hear the word “shareholders,” let alone be reminded that you’re beholden to them.)
| Print article | This entry was posted by Russ on February 19, 2008 at 5:24 pm, and is filed under Blogging, Citizen Journalism, Media Relations, Public Relations. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 3 years ago
If the question were changed to “It’s election season, how many stories have you done about sick puppies?” it would be much less offensive.