SEOMoz, Directories and the lowdown on linkfarms

SEOMoz is a great resource for keeping up with SEO, internet marketing and the general strategies and tactics of doing business online. The following is just one of the many reasons I’m a member. While this may seem like no-brainer at first glance, most of what he says is actually contrary to the common crowd wisdom of SEO forums.

“Any directory whose primary goal is to help you boost your search engine rankings should be looked at with suspicion. If the list is intended to serve human visitors, there’s a far better chance that search engines would want the links to count, otherwise, it would be very tough to argue that the site isn’t manipulative by nature. Here’s a good, general rule of thumb – if the directory owner is active on SEO forums, blogs & communities, attempting to market to the SEO audience, be wary. Not all of these links will be of low quality, but it should certainly raise a red flag.”