Lehi-based SEO.com just launched a new forum for discussing internet marketing strategies and tactics, and I would strongly recommend that all the PR people out there join up and start learning.

While you’re at it,
- Join Digital Point Forums
- Join the forums at Search Engine Watch
- Start using the Google Adwords Keyword Tool before you write a news release.
- Download and learn to use the SearchStatus Extension for FireFox
- Buy and Read the SEO Book from Aaron Wall
- Consider a membership to SEOMoz

There’s a lot of other resources out there, but these are a good start. Try a Utah SEO Consultant while you’re at it.