One of my favorite things about doing a continuous PR campaign is that unexpected things come out of them. I have had two of those since I started doing PR for a company called HandHeld Entertainment.

1 – We had worked quite often with tech journalist Leo Laporte, and little did we know until it happened, but when Live! with Regis and Kelly has someone come on their show to talk about cool new gadgets, it’s always Leo Laporte. So, when Leo went on the show one day, he took my client’s ZVUE portable media player with him (mp3/movie player like a video ipod).

zvue apprentice2 – The ZVUE is also sold in some 1,800 Wal-Mart stores. This week on Donal Trump’s The Apprentice they were doing a lot of filming in Wal-Mart stores because the two teams were setting up POP displays for XBOX 360s. One of the teams used a bunch of mp3 players, and one of them was the ZVUE as seen in the screen shot to the left and right (blue thing).zvue apprentice 2

Call it the law of unintended consequences, but I’ll take it.