Exploring the Art & Science of Marketing
Scoble is clueless on the Zune
Quoting Scoble – “Paul Colligan says that Zune (Microsoft’s unreleased new portable media player to compete with Apple’s iPod) has no podcasting features and points that out to me.” via Scoble.
Why on earth would Microsoft even entertain the word podcast? What Scoble and Colligan did with their posts was create a nonsense coversation about how the Zune will suck if it doesn’t have podcasting. It’s the information vacuum at work. People don’t have information, so it gets made up and talked about. There is NO WAY Microsoft and it’s marketing team are ever going to allow the words podcast or podcasting into their advertising, PR or marketing.
The Zune will have podcasting. They’re not stupid. And, it won’t be called podcasting. They’re not stupid.
| Print article | This entry was posted by Russ on August 19, 2006 at 10:55 am, and is filed under Citizen Marketing, Consultant, Consulting, Marketing, Utah Marketing, del.icio.us. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 5 years ago
I’m not sure if calling it something else is a good idea. iPod or not, podcasting is the defacto name for, well, podcasting. If people know it as such, why fight it? Microsoft will have enough difficulty competing against the iPod, but then they also want to spend their time instilling a new name on the market? I think that will be doubly hard.
about 5 years ago
Whether it is a good idea or not will come out later. Microsoft takes its own route all the time.