Quoting Scoble - “Paul Colligan says that Zune (Microsoft’s unreleased new portable media player to compete with Apple’s iPod) has no podcasting features and points that out to me.” via Scoble.
Why on earth would Microsoft even entertain the word podcast? What Scoble and Colligan did with their posts was create a nonsense coversation about how the Zune will suck if it doesn’t have podcasting. It’s the information vacuum at work. People don’t have information, so it gets made up and talked about. There is NO WAY Microsoft and it’s marketing team are ever going to allow the words podcast or podcasting into their advertising, PR or marketing.
The Zune will have podcasting. They’re not stupid. And, it won’t be called podcasting. They’re not stupid.
3 comments ↓
[...] So Microsoft’s Zune doesn’t have a podcasting feature. I think that sucks. People know it as podcasting so let it be. Because Robert Scoble thinks this sucks as well doesn’t make him clueless. This makes a whole lot of sense. Getting podcasting mainstream is already enough of a problem and Apple has done well in that respect to the iPod. Why should Microsoft want to uproot that? This is similar to Google not wanting people to use its name as a Verb. Why would you want to stop popular culture? That makes no sense and Microsoft can more than focus its time elsewhere, like on releasing Vista, maybe. [...]
I’m not sure if calling it something else is a good idea. iPod or not, podcasting is the defacto name for, well, podcasting. If people know it as such, why fight it? Microsoft will have enough difficulty competing against the iPod, but then they also want to spend their time instilling a new name on the market? I think that will be doubly hard.
Whether it is a good idea or not will come out later. Microsoft takes its own route all the time.
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