Exploring the Art & Science of Marketing
RSS Feeds of Fooey
Seth Godin – RSS Three months later.
How many people really use RSS? I have tried it. I don’t like it. I like the interaction of going to the actual website. It’s more human. I don’t think it will catch on with the masses. So, is there a tactic that will actually get people to use it more? As of August, Forrester Research said only 2 percent of U.S. households were using RSS feeds. – Percentage of RSS use.
Now here’s the caveat — that doesn’t include all the people who may be using RSS (for example, through My Yahoo!) and don’t realize it. Young consumers between the ages of 12-21 were more likely to be using RSS — 5% of online young consumers say they use RSS.
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Sorry Seth. I’m still not signing up. I like to see the bright orange colors and your bald head everytime I visit the Seth Godin Blog. It’s not just about the easy access, its about the experience.
| Print article | This entry was posted by Russ on November 17, 2005 at 9:50 am, and is filed under Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 7 years ago
To suggest (see the rss of fooey) that rss isn’t as ‘human’ as visiting a website seems odd to me. ‘Human”?
Personally tuning into RSS syndications completely transformed how I view the web and the amount of material I can sift through. My home computer via rss feed reader is the fulcrum of over 200 subscriptions. Instead of having to go out or sift through 100s of different bookmarks to get there it is fed to me. I’ve also been able to build my own rss subscriptions through sites like del.icio.us and pass the feed onto others as a research phrase to paste into their feed reader. When applied to audio-visual content, generating and creating rss is akin to creating your own specific internet broadcastion channel. Rss rocks.
about 7 years ago
I think RSS is a brilliant invention, I just don’t think that Seth Godin is going to get more people to use it by pushing it. I just don’t find that many people who actually use it at this point. It is still an early adopter thing.