Exploring the Art & Science of Marketing
Risk or Homerun?
“The greatest risk facing MySpace is what boyd describes as “moral panic” — a growing backlash from parents, teachers, religious leaders and law enforcement officials, along with some media outlets. They warn the site is an inappropriate and potentially dangerous place for teens to hang out. While many MySpace users are in their 20s, people as young as 14 are permitted to sign on.” – via Fortune.com
Most marketing/publicists or even CEO-types that I know would say that this is actually one of mySpace’s greatest opportunities. When something becomes taboo, it becomes even more popular. In fact, I have done work for a company where part of their strategy was to get the product banned in schools.
| Print article | This entry was posted by Russ on March 29, 2006 at 4:16 pm, and is filed under Business, Customer Service, Media Relations, Strategic Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 5 years ago
I agree with the economics of being taboo. It’s really too bad though, because I think society really does suffer for it. That’s why MTV (and others) are constantly pushing the envelope. My kids are going to have to grow up with that, and it’s because greed has trumped morality.
about 5 years ago
yes sir it has.