Exploring the Art & Science of Marketing
Rising cost of Research
Paul Allen seems to have the same problem as the rest of us. Research is expensive. And, to tell you the truth, I wonder how much of it is actually good research.
I don’t see it being free anytime soon – at least not the good research. Gartner, IDC, Jupiter, etc…
If you are in the business of Internet Marketing though, I do suggest you take a look at Marketing Experiments Journal (MEJ). It’s free. For some reason, everybody likes MarketingSherpa, but MarketingSherpa often quotes MEJ, and MEJ provides better research. MEJ does primary research/A/B testing, and host of other things and provides it all for free. Get it now. It may not be free forever.
| Print article | This entry was posted by Russ on November 25, 2005 at 6:24 pm, and is filed under Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
