Rising cost of Research

Paul Allen seems to have the same problem as the rest of us. Research is expensive. And, to tell you the truth, I wonder how much of it is actually good research.

I don’t see it being free anytime soon - at least not the good research. Gartner, IDC, Jupiter, etc…

If you are in the business of Internet Marketing though, I do suggest you take a look at Marketing Experiments Journal (MEJ). It’s free. For some reason, everybody likes MarketingSherpa, but MarketingSherpa often quotes MEJ, and MEJ provides better research. MEJ does primary research/A/B testing, and host of other things and provides it all for free. Get it now. It may not be free forever.

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