Have you ever taken the time to look at some of the search keywords related to your industry? What are people searching for.

In my case, a big one is PR Firm. From what I can tell, 7500 people looked up the term PR Firm during the month of November. I just happen to work for a pr company in Utah, and we haven’t spent a ton of time working on keyword traffic, but I think we should.

There a ton of terms out there related to what we do, including pr writing, pr writer, pr firm and pr company. Gold mine. What are you’re key words?

I did an experiement a few weeks ago where I put up a page about my favorite mode of transportation. The Stella Scooter. I littered the page with keywords and linked back to my favorite scooter shop. 20,000 people looked up the term stella scooter last month, and my site and my favorite place for scooter sales have now popped into the top 10.