Pomegranates with instructions?

Some of the smartest marketers I have seen are farmers.

Think about it. Orange growers convinced us that oranges are a great source of Vitamin C even though guavas, papayas, strawberries and kiwis beat oranges to a pulp.

Apples for fiber? Try raspberries, blackberries, prunes, figs and papayas first. (Raspberries also have more than double the fiber of an orange). But sometimes this marketing is intentional. Raspberries are one of those fruits that has a premium price and comes on fancy chocolate desserts. So why would they want to be attached to a substance that is good for your bowels? They wouldn’t.

Like I said, farmers are smart marketers.

So when I saw this display for pomegranates at a local grocery store I couldn’t help but think about how smart farmers are when it comes to selling their product. They turned the produce shelf into a point-of-sale display complete with directions on how to use this exotic fruit. Do you have to have the best product? No. You just need to convince a lot of people that it’s the best and perception becomes the reality.