Exploring the Art & Science of Marketing
Paula Abdul fakes drinking her Coke on American Idol
This American Idol product promotion stuff is a joke, and it’s fake as well. If you ever watch the show you will see Coke cups on the table in front of Paula, Randy and Simon. While watching a clip of the show tonight, I actually noticed Paula pretend to drink her Coke. What a blunder.
1:30 or so, Paula picks up the Coke cup, takes a “sip” and puts it back down. You can hear the empty cup echo as she puts it back on the table.
2:45 or so, Paula Picks up the Coke cup again, takes a “sip” through the straw and puts the cup back down. Again, you can hear the empty cup echo as she puts it back on the table.
| Print article | This entry was posted by Russ on January 25, 2007 at 10:41 pm, and is filed under Branding, Business, Business Writing, Ethics, Marketing, Media Relations, Media Training, Public Relations, Salt Lake PR, Strategic Marketing, Utah Marketing, Utah PR Firm, Utah Public Relations, Vlogs, Web 2.0, YouTube. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 6 years ago
I love “product placement!” Reminds me of Wayne’s World when they purposely show their cans to the camera! I’m sure there are some other movies that intentionally practice “product placement”. Funny Post!
about 6 years ago
Nice catch, Russellmania. I don’t think that I would have caught that because I was focusing on how much of a nut job that chick was. On another note, you shouldn’t point that out, IT IS RUDE!!!!
Crazy chick.
about 5 years ago
RE: Paula Abdul- I’m not in PR anymore. Use to work for Rogers and Cowan NYC as a receptionist… MY ???: How do I get in touch with Paula Abdul? We worked together Sept 2001 on Reefer Madness. I’ve longed to get in touch with her since then. She really is an amazing person. Can u help?-Michael Ables
about 5 years ago
Simon Cowell was drinking out of a styrofoam cup from under the table instead of his Coke cup on camera a few weeks ago. Since then, we’ve noticed him drinking out of his Coke cup almost every time the camera is on him. We think he might have been instructed by the Coke company to drink out of the Coke cup on camera.