Russ Page
Exploring the Art & Science of Marketing
Exploring the Art & Science of Marketing
Jan 28th
I have my thoughts about Gordon B. Hinckley, but I think his own will be better to hear. So, I’ve compiled direct links to every one of his General Conference talks as Prophet and President of The Church of Jesus Christ of Latter-day Saints.
Want to add these links to your site as well? Just copy the code in the box (ctrl + a will highlight all the code) and then (ctrl + c to copy all of code) then (ctrl + v in your blog post or wherever else you want to put it to paste it.)
October 1995
April 1996
October 1996
April 1997
October 1997
April 1998
October 1998
April 1999
October 1999
April 2000
October 2000
April 2001
October 2001
April 2002
October 2002
April 2003
October 2003
April 2004
October 2004
April 2005
October 2005
April 2006
October 2006
April 2007
177th Semiannual General Conference, October 2007
Links compiled by All Gordon B Hinckley General Conference Addresses/Talks
April 1995
October 1995
April 1996
October 1996
April 1997
October 1997
April 1998
October 1998
April 1999
October 1999
April 2000
October 2000
April 2001
October 2001
April 2002
October 2002
April 2003
October 2003
April 2004
October 2004
April 2005
October 2005
April 2006
October 2006
April 2007
177th Semiannual General Conference, October 2007
Links compiled by Russ Page
Jan 25th
Lehi-based SEO.com just launched a new forum for discussing internet marketing strategies and tactics, and I would strongly recommend that all the PR people out there join up and start learning.
While you’re at it,
- Join Digital Point Forums
- Join the forums at Search Engine Watch
- Start using the Google Adwords Keyword Tool before you write a news release.
- Download and learn to use the SearchStatus Extension for FireFox
- Buy and Read the SEO Book from Aaron Wall
- Consider a membership to SEOMoz
There’s a lot of other resources out there, but these are a good start. Try a Utah SEO Consultant while you’re at it.
Jan 24th
Fox News in Utah makes me chuckle quite often because of the “news” it runs in between cheerleading the next American Idol episode and engineering news stories one might merely call “infotainment.”
Never mistake, I appreciate a good news story, but when Fox reported that Ogden City had a water line break and half of the city was without water, the on-camera reporter did a live shot in front of a facility for the mentally disabled (stating so) and tried to sensationalize the story even more.
The “news” appeared to be that thousands were without water, but one wouldn’t know for sure because Fox was more concerned with sensationalizing the event. And while there is definite concern for the elderly or disabled, I lose respect for Fox when they try to engineer the news to be more than it is.
Jan 23rd
News is, The New York Times has joined Polaris Ventures, Radar Ventures and True Ventures as an investor in the highly popular cms/blogging software WordPress. Parent company Automattic raised $29.5 million in Series B Funding.
The New York Times has more than 50 blogs in its digital portfolio that run on WordPress, and Automattic CEO Toni Schneider said blog posts from across the Internet could be featured alongside stories on The Times’ Web site.
… the lines between new media and old media blur even more . . .
WordPress creator pulls in $29.5 million
Times Company in Group Investing in Blog Publisher
WordPress Parent Raises $29.5M
Jan 23rd
Bucket list: A list of things you would like to see, visit, do or experience before you “kick the bucket.”
Me?
- Start my own restaurant.
- Visit New Zealand
- Grow a beard (That one could be tough for my hairless chin).
- Attend the World Series (preferably a game 7)
- Visit Cooperstown, New York
- Run a small farm (maybe with a goat or something. one will do).
You?
Jan 22nd
Actor Heath Ledger was found dead in his apartment at 3:31 EST today, and the news was out in less than 90 minutes.
It’s always a saddening time when someone unexpectedly dies, and he was quite the talented actor who will be missed. Frankly, I’m even more interested in seeing his performance as The Joker in the upcoming Batman film The Dark Knight as it was his last. I also took a minute to wander over to his Wikipedia entry, and to my surprise, it had already been updated (see screen capture taken at 3:06 MDT).

The Speed of News
It’s frightening how fast news travels in the year 2008, but it’s also a lesson to companies, people and PR practitioners. News moves at rocket speed, and it no longer becomes tomorrow’s bird-cage liner with the advent of the Internet, social networks (I read it first on Digg) and other online sources that index their news to be read for years to come.
Are the lines blurring between SEO and PR? Absolutely. And the PR person who doesn’t adjust may just end up cleaning bird cages instead of practicing PR.
RIP to Heath Ledger, 28, born in Perth, Australia.
Films
Jan 21st
Are the lines starting to blur between search engine marketers and public relations practitioners?
- Utah PR people are talking about keyword-stuffed press releases.
- SEO firms are offering online public relations and press release optimization services . . . (SEO.com)
- SEO firms are offering copywriting services.
- PR firms are pushing “new media,” blogs, podcasts, Diggs, etc….
- Internet marketers are pushing the “seo press release.” (Newspapergrl)
- PR firms are tracking the number of hits to a news story/press release online . . .
- SEM firms are doing ad buys (it’s called pay-per-click).
- Both parties are pitching stories to journalists (and citizen journalists).
- Both are employing “new media” in the form of blogs.
and on, and on….