Russ Page
Exploring the Art & Science of Marketing
Headline News Friday (full of misleading “news”)
May 2nd
When I logged onto CNN this morning the headline had a gut wrenching photo that had a big (-20,000) on it in reference to the loss of jobs for April. Minutes later, the headline read ‘Not as bad as we thought.’ Well, which is it?
The answer is … -20,000 will get people to read the story, and readers = dollars. News isn’t the driving force, but any half-brained capitalist would tell us that.
Jose Canseco Loses Home To Foreclosure
This headline is total baloney. If you read the story, Canseco didn’t “lose” anything. He walked away from his $2.5 million mansion when he realized he’d be better off just letting the bank take it.
p.s. Canseco played in the LA Division of the Men’s Senior Baseball League, the same organization I play in (www.utahmsbl.com)
Public Relations College Instructor – Weber State, Utah
May 1st
The Department of Communication at Weber State University invites applications for Instructor in Public Relations beginning August 2008.
Teaching load of four classes per semester will include courses in public relations, graphic design, media writing, departmental foundation courses, or advising student media organi-zations. The ability to advise the PRSSA chapter is a plus. Appointment contingent on final budget approval.
We are seeking a colleague dedicated to undergraduate education, advising, and service. For appointment, candidate must possess at least a Bachelor’s degree with a minimum of ten years of full time professional experience in agency or corporate PR, and at least five years teaching experience at the undergraduate level with proof of teaching excellence. Screening of applications will begin May 8, 2008.
Position will remain open until filled. Applicants must complete the online faculty/staff data form at http://jobs.weber.edu and attach:
1) a letter of application that addresses academic/professional experience in PR
2) a statement of teaching philosophy,
3) vitae, and
4) contact information for three references.
WSU is an AA/EO employer. Women and minorities are encouraged to apply. Utah PR and Public Relations.
Utah Jazz: Where Amazing Happens
Apr 24th
A friend made this Utah Jazz video in response to this Houston Rockets video
Cancer Benefit for Cory Alldredge
Apr 23rd
Many of you probably know someone who has had cancer.
I do.
My grandfather died of a lemon-sized brain tumor, and to say the least, it creates difficult times for a family not only emotionally but also financially. I’m sure Cory and his family could use your help. Details for a benefit are below as well as instructions on how to donate.
visit your local Wells Fargo and donate to the Cory B. Alldredge Fund.
or mail some financial assistance to:
Cory B Alldredge Fund
317 W Election Road
Draper, Utah 84020
Jazz fans unite
Apr 21st
KSL gets duped by Pew Survey
Apr 17th
Headline: Group predicts rise in Utah foreclosures
First Paragrah: A new report says Utah’s housing bubble is forecast to burst in a big way, with one in 25 Utah homeowners projected to be in foreclosure in the next two years. (Don’t panic. They’re yelling fire in a crowded theater when there’s no fire).
KSL Readers point to the real facts and expose the dollar-driven media BS.
I do lead generation for real estate agents in Utah, and I can tell you first hand, things have picked up big time in the state the last two months. Utah real estate agents I talk to are saying the same thing. As one comment points out “24 in 25 homes WILL NOT be foreclosed upon.” (Caps added for emphasis).
As the other KSL commenter pointed out, “If you don’t spin it the other way, it won’t create that ad revenue pop that will make KSL more $$.”
Dear Zappos: A letter of concern
Apr 17th
Dear Zappos.com:
I recently visited your website to look at a new pair of dress shoes. I’m a particular fan of Ben Sherman shoes, so I did a search and found this page. To my surprise there was a great marketing photo next to the results showing a gentleman holding a pair of shoes that I particularly liked. (See photo below).
The problem is that during my search of your site, your greatly marketed shoe was nowhere to be found in the results for Ben Sherman Men’s Shoes. Don’t worry though because I was able to quickly use your photo to match the shoe I wanted over at Shoes.com. (Cool photo though).
Russ Page
Anyone else had this happen before?
p.s. Personally, I love Zappos.com. They have THE best customer service/shipping/return policies around.
2008 Utah Jazz Playoff Schedule
Apr 17th
Jazz and Lakers Playoff Schedule
The series schedule:
Sunday, May 4: Jazz at L.A. Lakers, 1:30 p.m.
Wednesday, May 7: Jazz at L.A. Lakers, 8:30 p.m.
Friday, May 9: L.A. Lakers at Jazz, 7 p.m.
Sunday, May 11: L.A. Lakers at Jazz, 1:30 p.m.
Wednesday, May 14: Jazz at L.A. Lakers, TBA*
Friday, May 16: L.A. Lakers at Jazz, TBA*
Monday, May 19: Jazz at L.A. Lakers, TBA*
* if necessary
SALT LAKE CITY (April 17, 2008) –The Utah Jazz will open the 2008 NBA Playoffs against the Houston Rockets on Saturday, April 19 at 7:30 p.m. MT at Toyota Center in Houston. The game will be televised locally on KJZZ-TV and nationally on ESPN. The game will also be broadcast live on radio stations KFAN (1320 AM) and B98.7 FM.
The following is the Jazz schedule for the first round of the playoffs.
Game Date Time (MT) Location TV Radio
1 Sat, April 19 7:30 p.m. Houston KJZZ/ESPN KFAN/B98.7 FM
2 Mon, April 21 7:30 p.m. Houston KJZZ/TNT KFAN/B98.7 FM
3 Thu, April 24 8:30 p.m. Salt Lake City KJZZ/TNT KFAN/B98.7 FM
4 Sat, April 26 8:30 p.m. Salt Lake City KJZZ/ESPN KFAN/B98.7 FM
5* Tue, April 29 TBD Houston TBD KFAN/B98.7 FM
6* Fri, May 2 TBD Salt Lake City TBD KFAN/B98.7 FM
7* Sun, May 4 TBD Houston TBD KFAN/B98.7 FM
*if necessary
