Newsletter brilliance: Is it any different from blog brilliance?

MarketingSherpa has an interesting article about a company that regularly gets 70 percent click-through rates on its newsletter. “Don’t tell people what to do; instead, give them hands on help to do it. . . If this (the content) does not maintain high perceived value for the audience, if it’s not different enough, if it’s not digestible, we don’t publish it.”

Something to think about for all us bloggers.