Never from concentrate

Lot’s of people make juice, and lot’s more make a “not from concentrate” juice. It says it right on the box. So how does a juice company stand out, get noticed or make a statement about how good their juice is?

One Little Word
Sometimes it doesn’t take much at all. One little word can make the huge statement when not a whole lot makes you different. That’s what Tropicana did. Not from concentrate? Nope. A Tropicana orange juice box says “Never from concentrate.”