Exploring the Art & Science of Marketing
My day in an Aston Martin
On Saturday I had the opportunity to drive an Aston Martin Vanquish from Salt Lake County to Cache Valley. That’s a good two-hour drive in a $235,000 sports car often seen in the hands of none other than James Bond himself.
How did I get to do this you ask? I was working. Let me explain.
We are working with Utah State University and Sub-for-Santa to help raise the level of Sub-for-Santa donations this holiday season, and we wanted to do something that would draw in crowds and get them to donate more. So, we parked an Aston Martin Vanquish, a Porsche 911 Turbo and a Maserati Gransport in front of the Sam’s Club on Saturday and handed out a candy cane and a raffle ticket to anyone who donated. At the end of the day, we drew a name for each car and took the person for a ride. I don’t know yet how much money they raised for needy families during the holidays, but it was a lot, and they also got a bunch of toys and food for their Stuff-a-Bus program.
Sub-for-Santa is an incredible program administered by United Way, and I encourage all of you to particiapte as much as possible during this time of year. If you need names of people to contact about how you can help, they’re listed below.
United Way of Cache Valley
435-753-0317
290 North 400 East
P.O. Box 3281
Logan, UT 84321
Serving residents of Cache County
United Way of Northern Utah
801-399-5584
fax 801-399-5599
2955 Harrsion Boulevard, Suite 201
Ogden, UT 84403
www.uwnu.org
Serving residents of Box Elder, Morgan, Oneida and Weber Counties
United Way of Salt Lake
801-736-7701
175 South West Temple, Suite 30
Salt Lake City, UT 84101
www.uw.org
Serving residents of Davis, Salt Lake, Summit and Tooele Counties
United Way of Utah County
801-374-2588
148 North 100 West
P. O. Box 135
Provo, UT 84603
www.unitedwayuc.org
Serving residents of Utah County
United Way of Southeastern Utah
435-637-8911
45 S. Carbon Ave.
Price, UT 84051
Serving residents of Carbon, Emery and Grand Counties
Milford Area United Way
(435) 387-2677
806 W. 900 South
Milford, UT 84751
Serving residents of Beaver County
United Way of Iron County
435-586-9024
P.O. Box 3303
Cedar City, UT 84720
Serving residents of Iron County
United Way Dixie
435-674-5939
1070 W 1600 S, Building B
P.O. Box 895
St. George, Utah 84770
www.dixieunitedway.org
Serving residents of Washington County
| Print article | This entry was posted by Russ on December 4, 2006 at 10:01 am, and is filed under Business, Charity, Strategic Marketing, Utah Business, Utah Events, Utah Public Relations Agency. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
