Exploring the Art & Science of Marketing
Kit Kat dominates Japan
This story about how Kit Kat became the No.1 selling candy bar brand in Japan is too good to even regurgitate. Read it for yourself.
I just have to add that Kit Kats are probably one of my favorite candy bars. I would love to try some of the flavors they get in other countries. Anyone for a blood orange Kit Kat? How about Lucious Lime or a Green Tea-flavored Kit Kat? You could always go for the PimpKat over at PimpMySnack.com.
photo by Mikey29
| Print article | This entry was posted by Russ on April 27, 2006 at 1:03 pm, and is filed under Business, Strategic Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
