Exploring the Art & Science of Marketing
JetBlue presents passenger bill of rights
JetBlue is doing this passenger bill of rights thing the right way by leaving the government out of it.
JetBlue CEO David Neeleman is expected to announce the company’s own “Customer Bill of Rights” on Tuesday, which is expected to outline both self-imposed penalties and “major” rewards for its passengers if it experiences operational problems and cannot adjust to weather-related cancellations in a “reasonable” amount of time.
Clap. Clap. Clap. Clap. Clap. Clap.
| Print article | This entry was posted by Russ on February 19, 2007 at 10:27 am, and is filed under Branding, Business, Ethics, Utah Public Relations. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 4 years ago
Yet another example of the Mormon way of doing business. Good man.
about 4 years ago
Bravo!