Exploring the Art & Science of Marketing
JetBlue CEO on YouTube
JetBlue screwed up big time last week when passengers sat on planes for up to 11 hours. But, JetBlue isn’t your regular bureaucratic airline. JetBlue CEO David Neelman put a video on YouTube detailing how major changes are being made at JetBlue as a result of the events of last week. He gives timelines as well. If things happen again? “There are consequences for us based on our new JetBlue customer bill of rights.”
BoingBoing.net said the following, but I couldn’t find the part about money off on flights. (Link)
• All non-airport crew members of JetBlue will be badged and ready to go if needed to be called upon.
• Increasing number phone lines open for changing reservations.
• Tripling the size of the group that schedules pilots and stewardesses.
• Delays 1-2 hours: $25 off a future flight.
• Delays 2-4 hours: $50 off a future flight.
• Delays 6+ hours: Free round-trip ticket.
| Print article | This entry was posted by Russ on February 20, 2007 at 8:37 am, and is filed under Branding, Business, Consultant, Consulting, Free Capitalist, Investor Relations, Leadership, Marketing, Media Relations, Public Relations, Russ Page, Salt Lake PR, Strategic Marketing, Utah PR, Utah PR Firm, Utah Public Relations, Utah Public Relations Agency, YouTube. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
