Steve Jobs likes to compete, and his iPhone announcement single-handedly stole the show from CES in the press today.

I like Apple products, but I really believe that the media has a love affair with the Cupertino company. Let me explain.

If you ever visit a newsroom, take a gander at all the mac computers you see in the room. Seriously. Writers use them. Ad people use them. Copy folks and layout people use macs. Newsrooms, magazines, television stations and bloggers alike often use a mac over a PC. (Not all, but a large number). What I think has happened is that Apple created a great experience for the design folks who have been using macs for years to layout the paper, and that love affair has spilled into the editorial departments as well. But a great experience with a product doesn’t make it popular. Users make it popular, and Apple has a ton of those inside some of the most powerful and influential media companies in the world. (Time, Newsweek, etc . . . ). Don’t believe me? Here’s some names.

David Pogue, New York Times. Mac user
Walt Mossberg, Wall Street Journal. Mac user. (He loves macs).
. . . and on and on.

So, when Apple makes an announcement over something like a cell phone, it gets tons of press because Steve and the gang had been laying the groundwork for years. (This whole post sounds like a conspiracy theory or something).