Exploring the Art & Science of Marketing
If you’re going to San Francisco
Take more photos . . . they were taken with a camera phone.

I saw this billboard driving past McAfee Coliseum. It’s a big, very costly billboard, that says blogging on it with the “o” in blogging being the AT&T symbol. I took the picture because I really wondered why AT&T would pay this much money for a billboard that says blogging on it? What was the purpose? What is their hope for results? You can’t tell, but this horizontal billboard is probably 150 feet high or so.

| Print article | This entry was posted by Russ on March 23, 2006 at 1:00 pm, and is filed under Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 5 years ago
Ironic that ATT’s website doesn’t even have the word blog on it.