Exploring the Art & Science of Marketing
How to get on David Letterman
You would think it would be nearly impossible for a public relations firm to get on the Late Show with David Letterman, but apparently dreams do come true.
Capstrat, a Raleigh, North Carolina public relations firm did exactly that by sending Letterman’s producers a YouTube video of the Capstrat team building a mosaic of Albert Einstein out of 2,000 post-it notes. They had to tear down their Elvis mosaic firs, but they got on Letterman when they suggested building a mosaic of Letterman producer Biff Henderson. Watch.
| Print article | This entry was posted by Russ on July 18, 2006 at 4:05 pm, and is filed under Citizen Marketing, Marketing, Strategic Marketing, Utah Public Relations, Vlogs, Web 2.0, YouTube. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 4 years ago
My brother has just came out with a book about Post Tramatic Stress Disorder from the Veitnam War. It’s called “SOULED OUT”. He would be a great person to have on your show. His website is http://www.michaelorban.com if you could check it out. He was live on the radio from Atlanta yesturday….you need to hear him talk, he is brilliant. Thank you for you time, Barbara Orban
about 2 years ago
We are producers of stainless steel toilets for prisons,
schools as well as public restrooms.
Go to the Kansas City Star newspaper dated 9-22.
“Lee’s Summit Inventor” The toilet will flush
35 golf balls.