Exploring the Art & Science of Marketing
How I got to drive a Ferrari
This one’s for you Josh. 
Chris Sandberg asked if I would write about how I got to drive a Ferrari F430.
I got to drive a Ferrari because I know a very successful entrepreneur who is willing to use his cars for good. We had a goal to get something done for a client, and part of what we needed to do entailed cold-calling a business. (Cold calls go quite well when you immediately point out a nice car to the person). In this scenario we had a Maserati Gransport (same engine as a Ferrari F430), and the person was willing to listen to us once we told her she could drive the car.
The next day we came back with a Ferrari F430, and had a two-hour meeting with management. Sounds nuts, but it worked. And, well, somebody needed to drive the Ferrari back to Provo from Draper. That somebody just turned out to be me.
| Print article | This entry was posted by Russ on January 11, 2007 at 11:27 pm, and is filed under Business, Citizen Marketing, Pondering, Strategic Marketing, Utah Events, Utah Public Relations. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 5 years ago
Wow, interesting story. Thanks for sharing.
about 5 years ago
But is it as fun as driving the Aston-Martin Vanquish???
about 5 years ago
I like the Ferrari much more than the Aston-Martin Vanquish.
about 4 years ago
thats is cool car. When i get older i am goin 2 get me one