Smart choice on her first words. Very smart. The press will have a heyday with it, and the word “win” will be attached to her name in all the articles. “Win” will also likely be attached to her name throughout her campaign as the press gives the background on her and the initial launch of her campaign.
A Few Thoughts
I’ve said this before; I love the presidential elections because of the plethora of announcements and statements that come out of candidates mouths. Some will turn into puppets who do what their campaign staff tells them to do. Roll up the sleeves. Take off the tie. Have lunch with “middle class americans.” It’s cannon fodder for PR analysis. These folks are masters at using the press to get their “message to the people.”
Analysis of her Team
I don’t know who they are, but it’s already obvious she has a very smart staff in terms of their understanding of PR strategy. You would think this is a no-brainer to have if someone is running for the White House, but it just isn’t the case for all candidates.
Speaking of the other Candidates
I’ll be following them all very closely with analysis of statements, things they do, even appearances. It’s all a very planned strategy separated into key publics who need to believe in their candidate.
One thing I already like about Hillary’s first words out of her mouth: “I’m in to win.”
Welcome to the race Hillary. I’ll be watching you. 
UPDATE: From what I can tell, Clinton’s chief media/PR guy is Clint Rolfson of the Glover Park Group.
