Exploring the Art & Science of Marketing
Headline News Friday (full of misleading “news”)
When I logged onto CNN this morning the headline had a gut wrenching photo that had a big (-20,000) on it in reference to the loss of jobs for April. Minutes later, the headline read ‘Not as bad as we thought.’ Well, which is it?
The answer is … -20,000 will get people to read the story, and readers = dollars. News isn’t the driving force, but any half-brained capitalist would tell us that.

Jose Canseco Loses Home To Foreclosure
This headline is total baloney. If you read the story, Canseco didn’t “lose” anything. He walked away from his $2.5 million mansion when he realized he’d be better off just letting the bank take it.
p.s. Canseco played in the LA Division of the Men’s Senior Baseball League, the same organization I play in (www.utahmsbl.com)
| Print article | This entry was posted by Russ on May 2, 2008 at 10:15 am, and is filed under Journalism, Lame Headline Friday, Media Relations, Newspaper, Public Relations, Salt Lake PR. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
