Putting the SEO into PR
August 14th, 2006 | Business Writing, Citizen Journalism, Consultant, Consulting, Media Relations, Newspaper
The Salt Lake Tribune has a front-page article today about Google Trends.
Google Trends: The mind of Utah
Curious, entertaining new search tool also might offer insight into human nature.
Okay, okay . . . I mention it because I was quoted.
Do you use Google Trends? What for?
"Nothing can now be believed which is seen in a newspaper. Truth itself becomes suspicious by being put into that polluted vehicle." Thomas Jefferson
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1 comment so far ↓
I use it for keyword research. I type in 5 terms that I wanted to target and see which is most popular. So far there is usually a clear winner. Most people search for a network administrator not a systems anaylst or other variations.
It does bug that the news on the right side is usually really old. Is nothing recent being written about it or is they just haven’t indexed it? How real-time is that news.
If it were more current marketers would want to be listed on top for terms having to do with their business. I’d like to know the criteria they use when selecting the related news items.
Best
Janet
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