Exploring the Art & Science of Marketing
Godin Doesn’t Get it
We live in a neighborhood where all the firehouses are run by volunteers. I don’t know how we’d get by without them… they do brave work, with little credit.
One thing you’ll notice is how clean the trucks are. “Why are the trucks so clean,†a friend asked? After all, a clean firetruck isn’t a lot better at putting out fires than a smudged one.
The answer: Because when there isn’t a fire, the firemen wait for the siren to ring. And while they’re waiting, they clean the truck.
This makes fireman sound like a bunch of bafoons that do nothing but put out fires and sit around. Sorry, but that isn’t all they do. Who do you think makes sure buildings are up to fire code? Dogcatchers? Maybe part of their desire to keep the trucks in good condition comes from the fact that a firetruck costs something like $250,000 of taxpayer money? They better take care of them. Don’t just post to post. Put some thought into it.
| Print article | This entry was posted by Russ on December 29, 2005 at 11:38 am, and is filed under Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 7 years ago
He also uses the firetrucks as a metaphore for stuck businesses.
.1 Poor comparison. Since when are firedepartments commercial organizations?
.2 “In fast-changing markets, clean firetrucks show attention to detail but rarely lead to growth and success.” How about Apple? How about Mercedes, BMW, Ferrari?