Exploring the Art & Science of Marketing
Global warming: a poor choice of words?
There’s a bit of a problem with the whole idea of global warming. Global isn’t bad and neither is warming. Global, earth, world, planet . . . they’re all nice words. Warming? That reminds me of cocoa, electric blankets and furry puppies.
Somebody finally gets how to brand the question of whether or not the earth is getting warmer because of man.
The Climate Crisis Coalition seeks to broaden the circle of individuals, organizations and constituencies engaged in the global warming issue, to link it with other issues and to provide a structure to forge a common agenda and advance action plans with a united front.
| Print article | This entry was posted by Russ on March 8, 2007 at 4:12 pm, and is filed under Branding, Business, Citizen Marketing, Consultant, Consulting, Marketing, Public Relations, Salt Lake PR, Utah Marketing, Utah PR Firm. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
