Dear Seth:

Please forgive me in advance, but can I expect that your new Small is New Big book will be better than Purple Cow? I think you are very smart, but Purple Cow was so entirely redundant that I quit reading. I don’t mean to be harsh, but I think all the attention that the book got warrants some opposing opinions.

Aside from that, the new book cover is brilliant! You defintely have the skills when it comes to personal branding. And, I look forward to reading.

Frequent Reader