Exploring the Art & Science of Marketing
For a limited time only . . .
(Wisdom I learned once from Seth).
A guarantee isn’t always worth as much as you think it is. I heard an ad about match.com on the radio the other day, so I decided to see if there was an ad online as well. (See below).
Guarantees are important, but sometimes they don’t mean much.
| Print article | This entry was posted by Russ on December 30, 2006 at 4:12 pm, and is filed under Business, Citizen Marketing, Consultant, Consulting, Marketing, PR, Public Relations, Strategic Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 5 years ago
Sounds like a nicer way of saying:
“If we can’t provided what we promised within six months we’ll keep keep doing the same thing for six more.”
You’re right. Sometimes a guarantee doesn’t mean much.