There’s a little spat going on between SEO/SEM folks and marketing/advertising folks over at Threadwatch.org.
Ad guy
You and the rest of the SEO/SEM clowns amuse me. You create this phoney imaginary scenario of search engines serving as a marketing vehicle when in reality, it’s primarily used to find keywords in documents.
SEO Guy
Hey Ad-Agency, I Tivo & skip your commercials. I don’t read the newspaper, much less magazine ads. I throw away all snail-mail advertisements, filter email spam, listen to my iPod (not the radio), ignore highway billboards, and haven’t touched the yellow pages in years. I am the next generation - where are you going to advertise to me?
via [ ThreadWatch ]
3 comments ↓
I’m emailing back and forth with a guy in LA that wants some consulting from Provo Labs (which Phil and I are heading up). Anyway, his site hopes to address this exact problem in a no-intrusive way, basically by paying people to watch targeted ads. Kind of interesting. Anyway his site is MyMindShare.com if anybody wants to check it out.
I think the ad agency guys are actually starting to catch on (over a year after this post was made). I’m surprised how many advertising agencies I run into who are trying to manage their clients’ PPC campaigns, who are talking about SEO seriously, and who have or are hiring SEO professionals.
I think the phone book companies are starting to get the sad truth as well. The ads they’re running here in Utah are sounding more and more desperate.
“I’m in it and my phone hasn’t stopped ringing!” Really? Is that really what people who are paying $30 to have nothing more than their name and number in a phone book are saying? I especially love it when they talk about how attractive the cover of their phone book is. Yeah, that’ll get me to use a book that provides small amounts of outdated information and gets my fingers dirty.
Newspapers, magazines, TV, and radio are suffering as well, but as for billboards, I don’t think they’ll ever go away unless we all start working from home. I’m still backing billboards and think they’re a great way to advertise because no matter what, people drive, and I really don’t believe people who say they ignore billboards.
I think they are great if used properly, but they rarely are.
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