Coke duped (punk’d) its own lawyers when the company had two “brand managers” tell a Coke attorney they wanted to sue Coke Zero because it was infringing on the Coke brand and taste. Turns out, the “brand managers” were just improv actors, and Coke is now using this material in a coordinated marketing/PR campaign to position Coke Zero as something that tastes just like Coke. Pretty smart. Authenticity wins.
The sad part is . . .
Two of the three attorneys in these videos actually figure out a way to sue Coke Zero. Give credit to the third. She pretty much tells them they’ll be laughed out of court.
Next attorney . . .
And finally . . .
thanks Chris.
4 comments ↓
Those are great ads.
But don’t confuse these with authenticity, Russ. The entire pitch is built on Coke’s marketing premise that Zero tastes “just like” the original Coke. Buyers (consumers) will ultimately decide if that’s an authentic statement or not, not the Coca Cola company.
You missed my point. And, I\’m a consumer of Coke Zero, so I have the right to call it authentic just as much as anybody else. So, I did. I thought it was authentic from the standpoint that there was no scripting on the attorney\’s end.
Your preaching to the choir on Coke deciding the authenticity.
Love the Ads. I think it can be done!
I drink it all the time now too - but it just doesn’t have that ZING!
…but who will drink the original Coke now? I mean, if they say it tastes the same, only it is better because it contains no sugar, why should I drink the original?
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