Coke duped (punk’d) its own lawyers when the company had two “brand managers” tell a Coke attorney they wanted to sue Coke Zero because it was infringing on the Coke brand and taste. Turns out, the “brand managers” were just improv actors, and Coke is now using this material in a coordinated marketing/PR campaign to position Coke Zero as something that tastes just like Coke. Pretty smart. Authenticity wins.

The sad part is . . .
Two of the three attorneys in these videos actually figure out a way to sue Coke Zero. Give credit to the third. She pretty much tells them they’ll be laughed out of court.

Next attorney . . .

And finally . . .

thanks Chris.