Exploring the Art & Science of Marketing
CityStinkers.com and poor reporting
I’ve been really disappointed by the local Utah news stories I’m reading about CityStinkers.com.
CityStinkers.com is a website that was put together by a Lehi, Utah man who was told he couldn’t coach baseball anymore in the city. He also paid for a billboard to promote the site. The problem is The Daily Herald and KUTV don’t give any detail about the issue. They only say that the guy can’t coach and that the city won’t say anything because of litigation. This is very, very irresponsible on their part, and a sad day for reporting. They were lazy in seeking the truth on both sides, and Lehi City takes the lashes for it.
Right or wrong?
I really don’t know who is in the right or who is in the wrong between CityStinkers and Lehi, but for the media to put the issue in front of hundreds of thousands of people with little or no detail as to why this has occurred is wrong and shameful at best. The sad part is if the city is found guiltless, it still has the “bad press” on its shoulder, and KUTV and The Daily Herald get off scott free with a few extra dollars in their pocket because of advertising revenue.
. . . the Deseret Morning News did a much better job . . .
| Print article | This entry was posted by Russ on May 23, 2007 at 12:05 pm, and is filed under Media Relations, Media Training, Public Relations. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
