Exploring the Art & Science of Marketing
CES, i’m here
I’ll have to snap a few photos while I am here at CES and post them up. I have been on booth duty for a client, and things have gone fairly well so far. We have met with a lot of press and a lot of content companies.
Here’s what I think is going to happen.
Apple is going to lose out on more content deals than they will win. Why? Because of DRM. Many other portable media device makers are going to win out on content deals because of DRM. Make sense? Let me explain. Apple has it’s fairplay DRM, but only Apple can use it. So, it works, but only Apple uses it, which means content companies are going to not go after Apple because it is so stingy with it’s DRM. Microsoft has a DRM solution that many other companies can implement into their players. So, content companies are going to go with Microsoft because it gives consumers more choices when it comes to portable media players.
UPDATE:
More on why I say all of this when I get back. I spoke with or was in on many conversations during CES that lead me to believe what I have written above. I am a mac user, and I think Apple is a great company, but I get the feeling they are going to face some opposition from companies in the future because of the way they operate.
Other CES Posts
CES Update
| Print article | This entry was posted by Russ on January 6, 2006 at 10:11 am, and is filed under Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 6 years ago
Awesome to hear you’re at CES. I hope you hear and report back on something huge from Google. I just got back from Las Vegas after being there for two weeks. I wish I could have stayed longer for CES.
Interesting thoughts on Apple. Who will win — the #1 media player or #2-100 combined. I’m flying out to Macworld tomorrow so I’m hoping for something big at the Stevenote.
about 6 years ago
By the way, your client’s site (www.zvue.com) is completely messed up in Safari. It has a bunch of Javascript code spilling out. It looks fine on Firefox for Mac.
about 6 years ago
Thanks for letting me know about the site. I will be posting pictures online when I get back. Google announced it’s video download store, which you probably saw.