Exploring the Art & Science of Marketing
Brokeback Dilemma
Example:
BrokeBack Mountain (as describe by Kids-In-Film)
23 F-words, 3 sexual references, 9 scatological terms, 9 anatomical terms, 27 mild obscenities, 2 derogatory terms for homosexuals, name-calling (stupid), 11 religious profanities, 2 religious exclamations.
Note I didn’t link directly to the film because the description is even of an adult nature.
Hostel: Isn’t up yet.
Wolf Creek (another gory movie)
28 F-words, 1 obscene hand gesture, 9 sexual references, 21 scatological terms, 4 anatomical terms, 12 mild obscenities, 1 derogatory terms for homosexuals, name-calling (moron, loser), 6 religious exclamations.
Again, the description of this movie of too much.
My point in all of this is that if Larry H. Miller is going to pull Brokeback Mountain, there are a slew of other films that should also be pulled. There is way to much gore and sex in movies, and while I think his intent was good, I think it’s also a little two-faced that Hostel was making him so much money at the same time.
UPDATE:
Gayle Ruzicka, President, Utah Eagle Forum: “It’s about adultery, it’s about deceiving and lying to your wife and your children. And I guess Larry decided he was sick of it and didn’t want to promote it.”
via [ KSL.com ]
If I were his pr consultant, I would have advised otherwise.
| Print article | This entry was posted by Russ on January 10, 2006 at 12:24 pm, and is filed under Business, Customer Service, Media Relations, Pondering, Religion, Strategic Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |

about 6 years ago
It’s not wrong for him to pull a movie. He’s a private business owner, stores make decisions all the time about products to put on the shelves. Perhaps you don’t agree with his criteria, maybe it seems jumbled and out of order. But we don’t run the place, the PC police don’t run the place, and the media sure doesn’t run the place. Let the man run his business how he wants to, obviously it’s worked for him to date.