Brain Age 2: the MOST effective commercials ever made

The new Brain Age 2 commercials put together by Golin Harris are the most effective television commercials I have ever seen (by far) period. Did I say period? When was the last time you saw a television advertisement, any advertisement, that was based on interaction with the TV?

Let me show you.

Okay, you saw the first one.
a) All of the commercials start by using Pavlov’s classical conditioning technique with the dinging of a bell at the beginning of the commercial.
b) Once you’ve heard the ding prompting you to pay attention, a puzzle shows up on the screen for a few seconds and the anxiousness ensues. When was the last time a commercial required “interaction?”
c) The bell and puzzle are always followed by a computerized version of a talking head asking you if you got the puzzle.
d) The puzzle creates classic board-game competition between you and anybody else in the room . . . and it’s just a TV commercial.

Here’s another

Simply brilliant.

Watch the other three:
http://www.youtube.com/watch?v=NEQCSQNFzw8
http://www.youtube.com/watch?v=bxDovgFUoaw
http://www.youtube.com/watch?v=wT25F66-E94