Exploring the Art & Science of Marketing
Bandwagon 2.0 . . . or good idea?
PR Web has decided to add trackback functionality to its press release distribution service. Is this a good idea?
Bloggers all think so, which means a good press release distributed via PR Web could very well turn viral very quickly. But, how will Google’s algorithms treat this? That is yet to be determined. What will be the effect?
| Print article | This entry was posted by Russ on March 17, 2006 at 5:22 pm, and is filed under Business, Strategic Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 5 years ago
Thank you for the post. I may comment on this more from my blog later today. One of the purposes behind the whole PRWeb trackbacks initiative is to encourage dialogue in the blogoshpere around our press release content. This is not designed as a Google play. (However, if that ends up being a side benefit that would be nice.) Not everything needs to about Google. We feel that is important to encourage discussion around our press release content. Trackbacks seem to be the most promising way to do this at present.
about 5 years ago
Here’s some evidence that the blogosphere is responding positively to press releases from PRWeb.
http://beaulaurier.net/blog/online-buzz-traced-back-to-prweb-customers/2006/09/02/