Here’s a rediculous concept. Bad PR still gets press. How? Because people write about how bad it is.
Let me show you.
Set Godin Cites Incredible Press Release From Hell
The PR folks are used to having to shovel loads and loads of outbound stuff in order to get one or two things picked up. That’s the way it works in traditional media.
That’s 10 total blogs have linked back to Seth’s original post about the bad PR of “THE VENDARE GROUP CHANGES NAME TO VENDARE MEDIA”? 11 if you include me. How many people have read those posts? The press release just had 11 blogs post information about their headline, which simply helps with Vendare’s SEO rankings. Funny how Seth (and now I) may just be contributing to the problem by giving the problem recognition.
Here are some of the other’s who are contributing to the problem (now I am included)
larry borsato
what’snextblog.com
lightbox5.com
1 comment so far ↓
I just saw this on Technorati. While I did quote Seth’s post, I did not repeat the name of the company. So I may have given the story a little more leg, but I didn’t give the company any Google juice.
Good point though. It’s amazing how often this kind of thing happens.
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