I whish someone in the marketing department at Bacon’s Media Source could give me a real answer as to why they cut off part of their service to long time customers and now make them pay extra for it. Basically, they concocted a scheme to charge more money for an old service while removing much of what we paid for to begin with. Think about it. Say they have 500 customers at $3 a piece.
They take away $1 of the perceived value of that purchase, and then still charge $3 for less than what we originally wanted.
Wala! Revenue is still $1500, but many of those customers will pay an extra $1 for the old service, which we STOLE from them. If just 150 customers sign up, we have increased revenues by 10 percent and angered the rest of them. Good idea!
I contacted their service department to ask them why, and I was told something like the following:
Hi Mr. Page, we received your email about no longer receiving the analyst service through Bacon’s. That service is still available at an additional cost. I don’t know why the decision was made . . . well, the decision was made in conjunction with the marketing department.
Nice marketing.
Customer Love score: 0/5.




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